A nonprofit in Toronto lower CPA 29% on awareness even though elevating donations with ingenious rotation and donor-tournament banners.
http://www.thesunrisepeak.com/news/story/599767/qliqqliq-study-reveals-google-ads-costs-across-19-canadian-industries-with-some-keywords-exceeding-894-per-click.html
A nonprofit in Toronto lower CPA 29% on understanding whereas elevating donations with inventive rotation and donor-healthy banners.