After years of technical cleanups, I know SEO is just plain housecleaning....

https://astro-wiki.win/index.php/How_Do_I_Know_if_My_WordPress_Theme_Is_Slowing_Down_My_Pages%3F

After years of technical cleanups, I know SEO is just plain housecleaning. Compressing images and using Broken Link Checker to fix 404s makes a difference. Adding internal links to older posts helps Google crawl better