Canned RTD cocktails like vodka sodas are popping up right next to craft beer...

https://ellasnewjournal.almoheet-travel.com/why-do-people-say-variety-is-reshaping-drinking-habits

Canned RTD cocktails like vodka sodas are popping up right next to craft beer on store shelves, and there’s a good reason why. They’re perfect for chill occasions like backyard BBQs where you want something tasty - with zero fuss