Discontinued Rolex models often trade above retail because their limited supply...

https://www.tumblr.com/magnificentlyultimatemist/827051130116866048/why-do-rolex-marketplace-listings-not-equal-actual

Discontinued Rolex models often trade above retail because their limited supply and high demand push prices up in the secondary market. Insurance appraisals, unlike real transaction comps, reflect replacement costs — not what buyers actually pay