Entertainment is now a two-way street. Platforms flourish by letting us shape...

https://tango-wiki.win/index.php/What_Does_%27Reduce_Friction%27_Actually_Mean_in_the_Modern_Mobile_App_Economy%3F

Entertainment is now a two-way street. Platforms flourish by letting us shape content rather than just viewing. Features like live chat allow instant feedback, while clever recommendations keep feeds tailored to our specific interests