How a $12M B2B SaaS Company Lost Deals and Clarity to Manual CRM Practices

https://www.a1bookmarks.win/is-underestimating-manual-entry-burden-holding-you-back-from-your-goals

When the company hit $12 million in ARR, leadership assumed the CRM debate was settled. The sales manager insisted on “what the reps like” and the operations lead wanted the cheapest subscription plan