If Shopify traffic has plateaued for months, outsourcing SEO may help - but...

https://www.toro-bookmarks.win/should-you-outsource-shopify-seo-or-fix-the-bottleneck-in-house-if-traffic

If Shopify traffic has plateaued for months, outsourcing SEO may help - but first, get clear on what’s holding growth back. Ask any agency to show how it measures Search Console non-branded traffic or organic revenue, not just rankings.