Most startups hit a wall when founder-led sales stops working. You need someone...

https://brookspiou157.bearsfanteamshop.com/what-is-cross-functional-coordination-between-marketing-and-sales-in-practice

Most startups hit a wall when founder-led sales stops working. You need someone who has been there before, but you might not need a full-time executive yet. Hiring a fractional leader brings immediate structure to your team