Procurement teams view vendor reputation as a critical risk assessment tool...

https://www.bookmarking-fox.win/your-reputation-follows-your-brand-into-every-boardroom-yet-many-b2b-firms

Procurement teams view vendor reputation as a critical risk assessment tool long before a meeting is booked. When they check G2, they aren't just looking for stars; they scan for the recency of reviews to ensure your product still works as promised