Rank tracking is becoming obsolete because the SERP is no longer just a list of...

https://xeon-wiki.win/index.php/How_Do_I_Measure_SEO_Success_When_Clicks_Are_Down_but_Sales_Are_Flat%3F

Rank tracking is becoming obsolete because the SERP is no longer just a list of blue links. Since AI Overviews hit the European market, we’ve tracked a roughly 30% drop in click-through rates