Rank tracking is obsolete. AI Overviews have triggered a 30% CTR drop in...

https://www.play-bookmarks.win/rank-tracking-is-obsolete-with-zero-click-search-and-a-30-eu-ctr-drop-post-ai

Rank tracking is obsolete. AI Overviews have triggered a 30% CTR drop in Europe, and zero-click searches are the new norm. Agencies shouldn't be sending static monthly decks anymore