Rank tracking is obsolete because users rarely click through anymore. In the...

https://www.adirs-bookmarks.win/rank-tracking-is-a-vanity-metric-with-ai-overviews-causing-a-30-ctr-drop-in

Rank tracking is obsolete because users rarely click through anymore. In the EU, AI Overviews have caused a 30% drop in organic CTR, turning zero-click results into our new reality. Stop paying for outdated monthly decks that arrive too late