We’re addicted to the unknown. Apps use structured uncertainty to keep us...

https://www.mediafire.com/file/0wqe3g3hxqvj62l/pdf-93721-82030.pdf/file

We’re addicted to the unknown. Apps use structured uncertainty to keep us scrolling, leveraging immediate feedback loops to capture our focus. This piece unpacks how the attention economy hacks our curiosity to keep us tethered for one more refresh.