You’re stuck with 30% margins on retainers because you’re selling manual labor....

https://www.romeo-bookmarks.win/seo-retainers-usually-trap-you-at-30-margins-because-they-re-tied-to-human

You’re stuck with 30% margins on retainers because you’re selling manual labor. If you turn your best internal scripts into simple software, you’ll see margins climb to 70% and beyond. It is time to treat your agency like a product lab.