Your brand’s first impression now happens before a user even visits your site....

https://lorenzooann734.trexgame.net/how-to-explain-ai-summary-risk-to-your-ceo-without-sounding-like-a-tech-alarmist

Your brand’s first impression now happens before a user even visits your site. In 2026, AI-generated search summaries are the new front door, often pulling conflicting bios or outdated directory listings to define your reputation